Creative technologist & product leader

I turn big learning goals into little moments of delight.

I’m an engineer who wandered into children’s media and never looked back. For more than 25 years, I’ve built the systems behind the magic—and, whenever I can, some of the magic too.

A hand-drawn Michael DeMarchis leaning playfully beside the introduction
25+years making
digital experiences
250+interactive stories
brought to life
Millionsof children reached
through games and learning

What makes me tick

An engineer’s brain.
A maker’s instinct.

I like problems that need both a spreadsheet and a sketchbook—where data, design, technology, and a good story all have a job to do.

I can shape a roadmap with executives, dig into the analytics, speak engineer, obsess over an interaction, and help a creative team ship. My approach is pragmatic, collaborative, and always anchored in the kid on the other side of the screen.

01

Find the useful idea

Cut through the noise, understand the audience, and turn an ambitious goal into a product people can actually build.

02

Build the machine

Create the tools, pipelines, and ways of working that let a team make more—without sanding away the craft.

03

Make it feel effortless

Sweat the complicated details so the final experience feels intuitive, inviting, and just a little bit magical.

Selected work

Products that invite
kids to lean in.

I’m proudest of work where strong systems give creative teams room to make something children truly enjoy.

Let’s make something wonderful

Have a big idea
for small humans?

If your project lives somewhere between ambitious, useful, and genuinely fun, I’d love to hear about it.